Search Engine and Social Media Market Share Update
Posted by Dave on 24 Feb 2010 | Tagged as: Facts and Figures
A lot has changed since our last blog on the market share statistics in the search engine and social media industries. Twitter yesterday reached 50 million tweets a day, Facebook is just getting bigger and bigger and Bing is fast making and impression on the search engine market. Let’s take a look at some of the stats courtesy of Hitwise.
Search Engines:
First of all, let’s take a look at the UK search engine ranking report and compare it to last year’s report:
As you can see in the above search engine comparison, Bing didn’t even feature in the April 2009 report and now they are 3rd behind Google. The Bing search engine most likely wont be ever be able to take on Google’s search engine, not in the foreseeable future anyway, but they certainly are making their presence felt. Yahoo on the other hand have dropped down one position even though they have remained steady as far as market share goes. Ask have dropped out of the top 5.
Let’s take a look at the search engine ranking report for American search engines:
As you can see above, Yahoo is performing twice as well in the States compared to their UK presence; however they have lost a few percentage of the market share thanks to the introduction of Bing into the top 5. For Bing to gain a massive almost 10% market share in less than a year is extremely impressive. Once again, Ask search engine have dropped out the top 5 as well as Microsoft’s search engines which have been replaced by AOL’s search engine.
Social Media:
Facebook, Twitter and Myspace comparison
As you can see above, Facebook is naturally still leading the pack when it comes to social media with Twitter (orange line) making a steady increase. Twitter yesterday reached an all time high of 50 million tweets in one day which they will be very proud of.
However, what’s more impressive is the way Facebook has continued to grow and is now competing with the Yahoo and Google search engines. Check out the graph below that shows the steady growth of visitors to Facebook compared to Google and Yahoo:
Facebook compared to Google and Yahoo
As you can see above, Facebook equaled Yahoo’s search engine and is now only fractionally below Google. They are however still very much on an upward curve so it will be interesting to keep an eye on them in 2010. It was reported that over the festive season in Asia, Facebook managed to top both Google and Yahoo search engines in popularity which is something nobody would have even considered two years ago. It seems, Facebook is much more than an overnight trend, but is rather here to stay.
So, that’s how the market share of the ever-growing online industry looks at the beginning of 2010. We’ll have to keep a close eye on the Bing search engine, as well as Facebook and Twitter’s constant growth. Another interesting factor to keep an eye on will be to see how the newly launched Google Buzz performs over the next few months. Only Time will tell.
Related Posts
- Search engine and social media market share statistics for 2009
- Bing search market share grows: Should Google worry?
- Social media over share: are brands just as obsessed with social media as we are?
- Global Search Market Share – Google domination
- Social networks and social status: Social network market share indicates snobbishness
