Search marketing specialists will agree: having a company blog and updating it regularly can be a time consuming task, but after you’ve read the benefits discussed in this article, you will realize that it’s all totally worth it. The two main areas in which a blog can help promote your company include SEO rankings as well as your relationship with your customers. Let’s take a look at these below, one at a time:

Company Reputation:

Company blogs are dynamic and can be regularly updated (unlike your website), thus you can effectively keep clients informed of the day to day happenings of your company. It is also an effective way to communicate your company’s true personality to your customers as blogs tend to be more opinion based than information based. Through this, readers feel like they are getting a peep into the real personalities of the people behind the scenes of the business.

A company blog can also elaborate on the content of your site and the services that your company has available to customers. Static content pages within your website tend to have a word count limit to avoid excessive text on any given page. Blog entries can be as long as you like and therefore allow you to elaborate on your site’s content and better communicate services etc. to clients.

Due to the fact that many company blogs allow user comments, a great interactive relationship is created between the company and their customers as well as between the customers themselves. Through this, a feeling of trust is instilled in the customers and a company can use the feedback from customers to work on their current business strategies and services.

SEO benefits of having your own Company blog:

Internal cross-linking is the immediate benefit of adding a company blog. As you link back to your main website from your blog, each link starts adding up and improving the rankings of static content pages within your website. The cross linking also transfers blog readers from your blog across to your main site.

Recent statistics from HubSpot show that companies who blog 5 or more times a week attract more than 6.9 times more organic traffic and 1.12 times more referral traffic to their site on a weekly basis than companies who do not blog regularly. That is substantial difference. Check out the graphic below:

Company Blogging also plays a part in content building. The more blog entries you post over time all contribute towards the reputation of your blog, and therefore your blog receives better search engine rankings and attracts more traffic. Obviously, the more people that see your blog, the more people will visit your website from your blog thanks to internal linking or any advertising that you have on your blog. See the graphic below:

Conclusion

What it comes down to is that you cannot afford not to have a company blog. When correctly paired with the use of social media, a blog just becomes such a great way communicating with your current customers, prospective customers and industry counterparts. You can use your blog to promote your business or you can simply just keep people updated on the happenings of your company… the choice is yours. Your company blog is your oyster!

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