digg-v4Social news platform Digg launched their new look this week; the updated edition has been eagerly anticipated by many a search marketing company and social media marketing firm. Digg v4 includes “drastic changes” according to founder Kevin Rose. The front end and back end of Digg v4 have both been revamped to be faster and more personalised, says Rose. The latest version of Digg is also intended to make the sharing of information easier than ever before.

Below are some of Digg v4 features:

•Users can now sign into Digg v4 via their Twitter or Facebook accounts

•The submission process has been simplified

•The site offers ability to directly import RSS feeds

•Users can follow friends on Digg v4

•Users can follow preferred publishers and news sources, meaning the news they find on Digg v4 will be more relevant to their interests.

•The site features a “My News” section, a news feed based on the activities of followed friends and publishers.

Rose tells the public that Digg v4 developers have put a lot of thought into how users online consume news, and the overhaul is aimed at allowing individual users more control over the information they receive and share.

Digg v4 has received a mix of praise and criticism; some users have reported finding bugs, others dislike the new appearance and navigational changes. And of course, increased traffic resulted in a slow-running site.

While the Digg v4 launch is not without its problems, it seems like developers have made a wise move by allowing users to personalise the site more. Society today places a massive amount of emphasis on the needs of the individual, and consumers are a) more self-focused than ever, and b) anxious to filter out the endless stream of irrelevant information online and find information relevant to their own lives. While there may be a good deal of initial resistance to the Digg v4 navigation and layout, it is likely that users will soon adapt and start appreciating the new capabilities.

What do you think of Digg v4?

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