The fight between PageRank and BrowseRank has been an ongoing one for some time now. Everybody has a different opinion about which one is better and which one is more trustworthy. I want to cover the different factors each one of these tools take into account when ranking websites and why everyone thinks that BrowseRank is going to take over from PageRank.

There are three factors that I want to be point out for BrowseRank. One of the major differences between PageRank and BrowseRank is that PR uses a link graph in order to determine a website’s importance. In other words, they check how many inbound links a site has and what kind of sites these links are coming from. This is a problem when spammers come in to play because they create automated links from a large number of websites. These links are all calculated in the page’s PR and it leaves the user thinking that a page is important when it really is not. BrowseRank, on the other hand, does not have this problem because inbound links are not the most important factor when determining a page’s importance. So, basically, spam will not affect BrowseRank in any way. Another thing BrowseRank can check is whether users arrive at a page from a URL input or via a link on a different page.

The next thing I would like to speak about is the amount of time spent on a page. I think that this is a very good point to cover. With PageRank, any hit that a page gets is counted as a visit. The bounce rate on that page is not taken into account. If a user spends 3 seconds on a page then the page is obviously not as important as a page that the user spends a few minutes on.

The last thing that BrowseRank checks is how many times a user visits a certain page. That page will gradually start to climb in the user’s search results every time they visit it. BrowseRank can also determine whether the user clicks through to that page of if they entered the URL manually. Three things are recorded when a user visits a page:

• URL: The actual URL that the user visited
• TYPE: Whether they entered the URL or clicked through to it
• TIME: The time that the user landed on that page

In my personal opinion, BrowseRank is a good thing to have but I currently still use PageRank on a daily basis, which is more than I would use BrowseRank. It would be nice to see BrowseRank and PageRank working together in some way; then we would have the ultimate ranking tool.

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