b2b SEO resolutions for 2008
Posted by Celeste Yates on 14 Jan 2008 | Tagged as: Common SEO Topics
We`ve all made our personal resolutions to live healthier, lose the weight, drop the smoking and eat at least five different fruits a day. But now it is time for all business- to-business (b2b) SEO marketers to make resolutions for their marketing campaigns.
SEO marketers should make their first resolution this year to ensure that communication between their client and their customers is top notch. Open those channels with blogs, articles, and viral campaigns with feedback opportunities. It`s time to finally do the hard work and commit to creating good user experiences for your client`s SEO platform. Blogs need to be updated and content needs to written.
Search engines have vastly improved themselves with tools for SEO marketers. They have become a valuable resource for keywords and getting site statistics. Google Webmaster Central is one foundation that has launched new tools specifically for the b2b SEO marketer. SEO marketers need to get on the bandwagon and start researching in this new area and take advantage of it.
Other items that have also expanded are organic and paid advertising techniques. A few of the old ways of creating SEO solutions have been flung out the window while new ones have been slotted in. A top resolution should be reviewing your marketing strategy for your clients, and updating your solutions.
While you are reviewing your client’s marketing strategy, also review their keywords and SEO tools on their site. Make changes and update the site for 2008. Question the content to see if it is still valid and whether the site search-ability is up to standard.
Another thing to review on for the New Year is design. Before any SEO marketing can happen, you need to ensure that the site you are sending traffic to is set up correctly. This doesn`t only mean checking for broken links, but making sure that the site search-ability is clear. The content and navigation must be easy for users to grasp.
Lastly, once you have reviewed and updated yourself, you can update your skills. It`s time to expand and grow into new enterprises. SEO companies need to stay on top of what is the latest form of marketing. Before applying trendy strategies to clients, test them out and gain experience so you can offer the full deal.
