I recently upgraded my mobile, finally, after the long 2 year wait we have with mobile contracts in SA. While it has a bigger screen, higher screen resolution, and is 3G compatible, it`s not as feature packed as the models higher in Nokia`s N Series range, but hey, my N73 rocks . Instead of the standard GPRS for internet access on my mobile, 3G presents a faster connection speed, and to my amazement (yes I did know about it, but we need to test/play with things before we realise what they can do), webpages load faster than before. No more waiting to get to the office or home for internet access. I can now browse the internet fairly quickly on my mobile to find what I need at the exact moment I need to, wherever I am. Now, I realise that I`ve been slow to reach this stage in mobile technology, because other mobile users have been enjoying this benefit for quite some time, and it`s made me wonder if we in the SEM industry have taken note of this.

Generally speaking, people are lazy. A lot of people will Google something rather than type in the URL. It`s a bit silly but at one point or another, we all do it.

If you are out and about and need to browse the Internet from your phone, more often than not, you can`t remember the URL and it`s just more of a mission than its worth to guess. When time is of the essence and you need that info pronto, it would be awesome if there was a way that that you could point your phone in the direction of the restaurant, bar, hotel and it would automatically take you to the review or website.

Saves you time, patience and helps you make that on the spot decision.

I was surfing the net at work the other day, as one does, searching for interesting news postings. There was a very interesting post about A US senator who is suing god, nominally to demonstrate the frivolity of civil court cases in a litigious society. It made for fascinating and amusing reading. Presumably because god is omniscient he knows about the proceedings and doesn’t need a subpoena. But I’m not going to write about a god suing senator, I’m going to write about mobile marketing, also an interesting subject and whether or not it will work in modern society.