Do QR codes encourage brand interaction?
Thursday, August 12th, 2010If any of you have seen an image online or in a magazine or newspaper that looks like something that is a mix between those optical illusion posters that you used to have stuck to your wall when you were little and an alternative version of Pacman then this rather strange image you are witnessing is no secret code but rather a QR code. The QR (Quick Response) code is making its mark (literally) as a way for brands to entice the public to access their information and ultimately visit their site.
Basically, you take a picture with your smart phone (your iPhone or Blackberry) and your phone will read a code, therefore giving you access to a weblink and content. QR codes are not new and have actually been around since 1994 but only recently have been used for more social media based interaction and are made by using a QR code generator and downloading the QR code image. According to Wikipedia, they are used to store information received from magazines, signs and business cards and were originally designed for car manufacturing tracking, but it seems that QR codes have turned over a new digital leaf.




