Sometimes, when you read onsite copy, the blatant over-optimisation makes you cringe. The content is stuffed with so many keywords that if they were feathers you`d be able to fill an entire hospital with eiderdowns. Stoney deGeyter from Search Engine Guide has termed this phenomenon, “SEO Bloat”, but whatever you choose to call it, it brings with it certain death to any web page that suffers from it.

DeGeyter says that the bloat grows slowly with a continual stream of small changes that gradually convert a good page into a bad one. This is sloppy SEO practice. All changes, no matter how small, need to be carefully checked to make sure that the quality and desired tone is maintained. DeGeyter recommends that one person be appointed whose sole task is to review page edits.

Allow me to introduce myself, my name is Wentworth Miller, you might remember me from such TV classics as ‘prison break`, ‘Prison break season 2` and ‘Prison break season 3`. I have recently had ear-enlargement surgery. My one true vocation or calling is getting myself wrongfully thrown into high level security prisons and then taking on the gruelling, challenging task of breaking out. Well, actually I have slight interest in some other more sensible activity: I do find search technology quite fascinating, and I`d like to learn more about mass parallel computing and how it enhances the effectiveness and accuracy of information retrieval. In short, is the internet one day going to wake up and become sentient, and automatically inherit the personality of Tim Burners-lee, its father, or worse, Deuce Bigalow: Male Gigolo?

Me being the outspoken, intelligent, suave and all around awesome person that I am, it`s inevitable for some people, (everyone) to be interested in what I do for a living. Doesn`t matter where I am or who the lucky person that asked the question: “Dylan, I`m extremely interested to know what you do for a living” is, I answer all the same. “Well, gorgeous lady that is interested in what I do, I am an SEO Solutions Architect…trainee” The last part is said under my breath and covered by a little grunt. They then reply either one of two things: “Oh…ok, that sounds…cool” or just “…?” and then I explain.

MVI works tirelessly to ensure your voice is heard in the massive Internet arena. And although we rely on our minds rather than our voices to get a point across, we`re proud to testify to our dedication for SEO. Forthwith, the SEO team has released its first hit song, which, if not the new Smells Like Teen Spirit, is guaranteed to get top Google rankings.

With Phil (Spectre) on vocals, Dylan (Bob) on drums Anthony (Lommi) on guitar and James (Hendrix) on sound, this newest SEO venture is truly ground breaking. The lilting lead croons, “If I could purchase Google, I`d sell my soul”, implying more than a simple interest in online marketing.

This hot new single was recorded in the MVI twilight, beer bottles littering waste paper baskets, rising moon lighting the office as each band member rocked out on his desk, trying not to crunch his keyboard. The age-old maxim attests: if you love something, you sing a song about it. Is there no end to this team`s dedication? I think not.

Friday, March 30, the office was closed by 2pm to celebrate James’s 25 Birthday. James AKA “The Steed”, our in house Dev Trainee/Server Admin/The brain to pick everynow and then.

Off to Nag’s head in Noordhoek for lunch and we were treated to possibly the most amazing Cape Town summer day, not a breath of wind and the sun beating down. Due to “the steed’s” fascination with horses, the office decided to get him a little gift, to James’s delight

After a few table adjustments with the sun moving over trying to “grill” us while seated, orders were placed and the nonsense talk begun. One side of the table chatting about children and parenting, while the other side quoting Dane Cook.

Great food, great fun, wonderful way to finish a busy week of at the office!