More website conversion tips from Brian Eisenberg
Friday, February 19th, 2010
The SES in London is in full swing and SEO experts from around the world are strutting their stuff and sharing invaluable amounts of knowledge that promise to boost the state of the entire industry. Brian Eisenberg yesterday did an interesting talk on website conversion and our very own CEO blogged on www.stateofsearch.com about this informative presentation. Louis’ blog boasts 21 steps on how to improve website conversion. I’ve summarized the most important tips from these two experienced gentlemen, right here, for your own reading pleasure:
Here are a few top tips to ensure that your site achieves maximum ROI:
1. Effectively communicate your UNIQUE value to the client
Research shows that users take 7-8 seconds to analyze the landing page on your website. Ensure that EVERY landing page on your site effectively communicates your brand, your UNIQUE selling points and establishes instant creditability. Carry this brand identity throughout your site to ensure that your visitors do not lose faith at any stage of the checkout process, resulting in an increase in website conversion.


I recently referred a colleague to an article written about duplicate content and why it is not good practice to regurgitate old content onto your website. My colleague read the article but struggled to make sense of it all as the article was just too technical for someone who is just getting started in SEO. So I had to go through the article with him and break it down into a more a more understandable format. This blog entry is a dummy version of what we discussed.

