It’s common for clients to want to be active in their online marketing ventures, even when they have outsourced the work to a search engine marketing company for skilled assistance. Communication and interaction is encouraged between client and company, however, clients need to realise that if they pay professionals to do the work, then they should let them get on with it. It is clear that the reason clients hire industry professionals is because they don’t know the industry like we do, which is the exact reason why they need to leave the reins in our hands, so that we can do what we do best.

Often clients will make edits to their Adwords accounts without informing their SEM company, which can cause havoc with their results. They believe that the changes they make are harmless, but because of the technicalities involved with PPC advertising (and search engine optimisation), they have no idea of the detrimental effect that these changes can have on their account’s performance. The same goes for website changes that the client may make. These can upset the optimisation strategies that SEM companies have put in place. Even if the client simply changes one page of copy, they could loose any ranking ability that may have been set up for that page/keyword.

Some online marketers go as far as including a clause in their contracts stating that if the client makes any changes to the account, besides billing info, it is then a violation of the agreement and they are no longer responsible for the outcome of the account’s performance (in the case of PPC).

In order for online marketing to perform optimally, the client and the online marketing company need to be united in their efforts and communicate the things they are not happy with or where they would like changes to be made. This allows skilled search marketers to give clients valuable advice on how changes may affect the site’s standings in the search engines and advise them on the best solution to achieve the desired results.

Too many cooks really do spoil the broth.

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A house divided cannot stand

Tracetec, one of our reseller’s clients, a site completely done in Flash. A total nightmare when it comes to SEO. No text for search engines to crawl, always a bit of a challenge. The site itself, is amazingly done in Flash, almost a very futuristic look to it, something that reminds you of transformers or space movies

A great product as well, they offer a vehicle tracking and recovery product at almost a quarter of what the bigger companies can offer their products. Try to compete as a relatively new entry into the market is always a bit of a tough time, everyone thinks Tracker, or Netstar since we have the TV adverts during supper time, or between your favourite series playing.

So, a little bit of research into the most popular keywords internationally, mixed with a bit of local research, a great set of combination keywords were signed off, content was written, and we began the task. 2 weeks after implementation, still nothing to show the client within the top 100 results for each keyword. A little more digging, a really great authority link, a few press releases, content based links, and they are now not only ranking extremely well within the various local SE’s, but increased online enquiries about the product as well.

You have these moments, you get the tough ones, you get the easy ones, you get the ones you think to yourself, oh my, what have i gotten myself into, then when it finally kicks in, Great!

Have a look, TraceTec

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TraceTec – Client