A house divided cannot stand
Friday, November 7th, 2008Clients like to meddle in operations that they think they know about. Unfortunately, they can mess up PPC campaigns or even SEO efforts by making minor edits to their Adwords account or small changes to their website after optimisation is complete. Clients need to realise that when they have put a task in your hands that is where they need to leave it. By interfering with their online marketer’s efforts, they may destroy the momentum that has been built up after many hours of hard work.
It’s common for clients to want to be active in their online marketing ventures, even when they have outsourced the work to a search engine marketing company for skilled assistance. Communication and interaction is encouraged between client and company, however, clients need to realise that if they pay professionals to do the work, then they should let them get on with it. It is clear that the reason clients hire industry professionals is because they don’t know the industry like we do, which is the exact reason why they need to leave the reins in our hands, so that we can do what we do best.




