Archive for the ‘Clients’ Category

A house divided cannot stand

Friday, November 7th, 2008

Clients like to meddle in operations that they think they know about. Unfortunately, they can mess up PPC campaigns or even SEO efforts by making minor edits to their Adwords account or small changes to their website after optimisation is complete. Clients need to realise that when they have put a task in your hands that is where they need to leave it. By interfering with their online marketer’s efforts, they may destroy the momentum that has been built up after many hours of hard work.

It’s common for clients to want to be active in their online marketing ventures, even when they have outsourced the work to a search engine marketing company for skilled assistance. Communication and interaction is encouraged between client and company, however, clients need to realise that if they pay professionals to do the work, then they should let them get on with it. It is clear that the reason clients hire industry professionals is because they don’t know the industry like we do, which is the exact reason why they need to leave the reins in our hands, so that we can do what we do best.

TraceTec – Client

Wednesday, March 21st, 2007

You have these moments when you feel you have accomplished something, you sit back, look at it, smile.

Tracetec, one of our reseller’s clients, a site completely done in Flash. A total nightmare when it comes to SEO. No text for search engines to crawl, always a bit of a challenge. The site itself, is amazingly done in Flash, almost a very futuristic look to it, something that reminds you of transformers or space movies :)

A great product as well, they offer a vehicle tracking and recovery product at almost a quarter of what the bigger companies can offer their products. Try to compete as a relatively new entry into the market is always a bit of a tough time, everyone thinks Tracker, or Netstar since we have the TV adverts during supper time, or between your favourite series playing.