How to Accurately Measure the Effectiveness of Experimental Online Marketing Strategies
Thursday, August 26th, 2010When it comes to measuring effectiveness of a particular online marketing strategy, campaign or experimental implementation that you’re trying out on your website, it’s imperative that you are able to implement effective performance management in order to track exactly which tactics are doing what as far as your site’s performance goes.
We’ve all been to conferences, seminars and online marketing networking events where we meet new people and exchange ideas, theories and strategies that have worked on our websites and others. It is always useful to take note of these strategies and give them a go yourself to try and measure the effectiveness of each strategy on your own websites.



Bizreport.com Yesterday released an article indicating that there has been a substantial increase in the percentage of budget that companies are investing in web analytics. Not only has their overall budget for web analytics increased, but they are now also spending more money on manpower to monitor analytics and cutting down on the budget for web analytics software.
I’ve read too many blogs already on the awesomeness of Google Analytics’ Site Overlay click tracking tool. Yes, it’s a great tool, there’s no doubt about that, and it’s free, but is it really as reliable and accurate as many people seem to think it is? I asked some 

