Every New Year inevitably brings with it a surge of new resolutions; gyms are crowded, savings accounts are opened, cigarettes are ditched in favour of chewing gum. It’s a time when many individuals make the decision to take better care of their health and happiness. In the same way, it’s the perfect time for business owners to take stock of their company’s strengths and weaknesses, and identify the areas that require the most improvement in the coming months.

Naturally, there’s plenty of advice going around for search marketing companies looking to enjoy a healthier, wealthier start to 2012.

Here is the MediaVision list of three essential New Year’s resolutions for SEO company owners:

Diet
What you put in is what you get out – so this year, make sure your team gets only the best “brain food”. Read and share high-quality, informative industry articles from reputable sources. Be sure that your healthy intellectual diet is balanced and varied – it’s no use devouring social media news on a daily basis but starving yourself of useful search engine and Analytics developments. Bon Apétit!

Exercise
Many people resolve to work out and get in shape at the start of a New Year, and in the same spirit, every SEO/ SERM agency should be looking to get fit and trim the excess fat from their operations. Your SEO fitness regime should be designed to help your team work on those bothersome weak spots; put out smaller portions of well-crafted content and focus on creating fewer high quality ads, rather than larger volumes of “flabby” lower quality writing. Make 2012 the year to help your team flex their SEO muscles, tone up and tackle the New Year with a well-honed strategy.

Quality Time
The New Year is also a time when many plan to spend less time in the office and more time with friends and family. Your company can embrace this resolution as well by showing clients and competitors a bit of extra love! Make time in your busy schedule to be more social; interact with fellow SEOs on Twitter, share your latest success story with clients on Facebook, and make sure your team writes regular blogs sharing industry news and insights.

Don’t limit your social time to the online world; get out and mingle! Treat your team to a networking dinner, and make sure your calendar for 2012 includes some industry meet-ups and conferences. This is the perfect way to inspire any SEO professional.

MediaVision wishes you all a happy and successful year ahead!

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