4Q Survey Software – A Good Survey Software Option
Posted by Dave on 29 Jul 2010 | Tagged as: Analytics
As an online professional who browses the web day in and day out, I’m not a massive fan of completing pop-up surveys. However; but if I’m approached in a non-evasive way such is the case with 4Q survey software, I tend to not mind doing it for certain websites. I recently managed to get one of my clients to implement a 4Q survey on their website and the results have been extremely insightful and have resulted in some large scale changes by the client.
The 4Q survey revolves around the four most important questions that should be addressed to all visitors of a website:
- What are my visitors at my website to do?
- Are they completing what they set out to do?
- If not, why not?
- How satisfied are my visitors?
Now, the answers to these 4Q survey questions might not always be what a website owner wants to hear, but remember that all feedback, positive or negative, can be used constructively.
My client’s 4Q survey was completed by over 500 people in one month and provided us with the following information on which to base some important decisions:
As you can see above, this 4Q survey has revealed that the majority of our client’s visitors are visiting their site mainly to find out information about products, and not necessarily to buy products. Our 4Q survey has also stated that 70% of visitors are generally satisfied and have achieved what they set out to do. This means that we are still missing out on 2 important areas:
- 30% of users are not achieving what they set out to do – this should be less.
- We need to focus on converting the 78% of visitors who are simply looking for information, into paying customers.
Now, this is useful, but why aren’t 30% of our users achieving what they want to? Our 4Q survey has more information in the form of written comments from our users. Here are a couple of common answers we received from clients who completed the 4Q survey as to why they didn’t achieve their goal included the following comments:
“I am a beginner to the world of solar. I found it difficult to get my head around all the info. I need “entry level” recommendations.”
“I want more technical info on the solar panels: What is the voltage output per panel as well as the amps, What is the size of the battery I will need for me to give me an idea where to start.”
Now, these are two common answers we received from the 4Q survey and were thus able to address the issues with the following solutions which we implemented:
- We analyzed the site and came to realize that some information was too technical for the average shopper, perhaps overwhelming and needed to be simplified. This has since been rectified and the 4Q survey feedback on this matter has improved as well.
- In addressing both issues mentioned above in the 4Q survey, we implemented a series of buying guides for numerous products on the site and have since experienced improved conversion, better feedback on our 4Q survey, fewer unnecessary enquiries and improved traffic created by this extra content.
There are so many great uses for implementing a survey such as the above-mentioned 4Q survey. What is mentioned above is merely a small sample of the insight we have received with one client and a couple of the solutions we have been able to implement thanks to 4Q survey. Our clients are benefitting from this sort of 4Q survey feedback and it is also a great way for a search marketing company to go that extra mile for their clients. I am in NO WAY affiliated to 4Q, but I would definitely recommend it to clients and site owners everywhere.
