Google has a tough job these days and a fundamental responsibility in the search engine realm. In one aspect, Google acts as a prominent tool to connect users to the information required, and in the other aspect, they have a duty and responsibility to ensure that the information and content offered to users is concise, relevant and up to standards. This has lead to a Google algorithm update that enforces hefty penalties on copyright offenders by hiding and sinking them in search. Any SEO agency in the industry committed to keeping up with the latest in search standards will naturally have to ensure that all content is of the highest quality.
This latest Google algorithm update has further enforced and cemented their authority on content infringement, focusing on copyright laws, and penalising content deemed unfit to be featured. Since 2011, Google has been evolving and changing their fundamental algorithm to purposefully exclude and somewhat ostracise ‘bad’ sites from top results. Under the label ‘bad’, are sites believed to be spam sites, designed to deceive users into clicking on them, and content farms with the single purpose of bringing in traffic for ads. In the new and latest Google algorithm change, they have further implemented their mission to clean up search results – copyright violators had better watch out!
Google is simply moving URL’s to an unfavourable position and recently the number of URL removal requests has been soaring.
Google wants to position itself as not only a search engine but also a media destination. This is why they have reached some middle ground to please searchers by not completely removing violator’s URL, but simply hiding and pushing their listing far down the search results. The new Google algorithm change and drop in position is based on the number of valid copyright removal notices, not solely complaints, so there is a basis for their action. With Google’s new commitment to transparency, a list of offenders is available online.
This proves Google’s authority in search and their strength in monitoring the content being portrayed. This does beg the question however; how far should Google be able to go when determining what content is fit? What are your thoughts? Individuals from many a Search marketing agency or otherwise welcome for a fresh outlook.