A website is – by definition – a digital brochure determined to provide worldwide exposure for a company. However without the correct Penguin SEO tactics it is difficult to draw people to notice a company’s website when it is drowning in a sea of spammy content farms. The spam is reference to sites that misuse SEO and overcrowd their content with keywords, thereby saturating the high ranking spots within search engines.
So, how does a company increase the visibility of their website and make them stand head and shoulders above the competitors – no reference to aesthetics here? Without abusing SEO tactics and overpopulating content with irrelevant key words; this is the correct use of advanced SEO to increase website visibility, which is encouraged by Penguin. This cool furry guy does not encourage overuse of key phrases and irrelevant link text. Follow the Penguin and – most importantly - listen to the Penguin, and a Webmaster’s life immediately becomes easier.
Penguin, the latest Google algorithm update, encourages trusted content that is – by extension – making link placement and key word phrases take a bit of a back seat. This updated algorithm is a great SEO tactic for new businesses who want Google and users to view their website as a trusted source of information, as well as making it search friendly.
New entrepreneurs are encouraged to make their content search friendly and worth sharing because well written content is what keeps visitors coming back, which also encourage conversions on a website. However if the content is saturated with far too much long tail from Google’s keyword tool, the writing starts to look like an SEO nightmare and immediately Penguin’s feathers are ruffled. He jumps into action by advising Google know that a website is largely spam, which basically becomes a bad dream of fines and banning. SEO will always play a role in drawing traffic, but Penguin now makes it much more difficult because SEO plus good content is what draws traffic and a landslide of long tail is now considered cheating. Plain SEO tactics such as throwing around keywords no longer work.
Once a website has trusted content, which is quality, valuable, honest and can be shared quite easily, a website will begin to rank highly on Google’s search. But just when companies think SEO injected into good content is enough, they are in for a surprise. There are several more factors involved in ensuring the Penguin does not get on a website’s case.
It is suggested that one organise the architecture on a website as one would their personal folders. It is another successful SEO tactic that many do not really think about, but is hugely important. When those little Google bots go about indexing pages, the more pages of irrelevant information they index on a website, the less attention is paid to the relevant pages such as the home and products pages and the more diluted their good content and legitimate SEO becomes thus making ranking difficult. Indexing contact pages and external websites that have links on your page does nothing to promote your website, so why allow them to be followed?
Lastly, companies should pay more attention to link building between pages because it makes sense and creates votes for their hyperlinks which improves ranking. Trusted SEO tactics include hyper-linking to indexed pages within the company website. This adds to search engine ranking, which obviously increases traffic to a page.
Good SEO tactics should always be considered before a new business decides to go online. Bad SEO tactics can easily give a website a bad reputation making it difficult for the site to bounce back. It is also widely known that the Penguin algorithm update focuses on balancing optimisation with quality content. Over optimisation is now considered a bad SEO tactic and practice. Staying up-to-date with the latest Google algorithm updates while maintaining control of how a website is ranked by Google, is integral to making a company website a trusted source of information that Google will rate as top notch.