So, the year is half way through which is as good a time as any to review the predictions that were made at the beginning of the year. There were predictions that SEO services, email marketing and social media were going to be the most popular forms of Internet marketing for 2009, and they were predicted to show the most growth.
So what has transpired through the 09?
Ad agencies and clients alike are suffering through the recession. A recent survey conducted by Reardon Smith Whittaker (RSW) entitled “Client-Agency Economic Outlook Survey” reveals that the economy has had a negative effect on 87% of ad agencies and 91% of their clients. The survey also revealed that during the first half of the year, 55% of clients decreased their spending by 6% or more. In addition, 35% of clients said that they expect to slash budgets by a further 6% during the second half of the year.
With the tough economic climate, we have indeed seen an increase in spending on SEO, e-mail marketing and social media, as well as a decline in spending on the more traditional advertising media of radio, print and television. The figures can be seen in the table below (Source: Reardon Smith Whittaker (RSW), table found at emarketer.com).
The same survey also showed that a full third of clients have increased their commitment to Search Engine Optimisation (SEO).
Google’s view of SEO
SEO has been embraced by Google, and why not? Google’s algorithm is designed to find and rank the pages to help best fit the users search query. And the better the search results, the more visitors will use Google and the more revenue Google will generate (from AdWords).
Some very helpful SEO resources come from Google itself. The resources include Google’s Search Engine Optimisation starter guide, and as of 5 June 2009, is available in over 40 languages. Some Google insiders also provide tips through their blogs; the most famous Google insider giving tips on SEO is Matt Cutts, who is currently head of Google’s Webspam team. Matt’s blog posts and YouTube videos are very popular and he is often quoted by top SEO news sites.
With more marketing dollars being spent on Internet marketing, and in particular SEO, e-mail marketing and social media, the future looks bright for Internet marketers.