From taking selfies to debating topical issues online, this was definitely the election that was defined by the surge in digital and social media. Party leaders were embracing this shift and sought to engage the electorate using Twitter and YouTube. After the initial reluctance from David Cameron to adopt social media, it is interesting to
By goals, I don’t mean kicking a ball between two posts (as we already know this is extremely difficult for England). In this case I am referring to Goals set within Analytics and Adwords (as well as other 3rd party programmes), which are triggered when someone carries out a specific action within a website. This
On 25 and 26 June, London’s Olympia Grand hosted the Marketing Week Live 2014 conference. This year’s event focused on the new era of marketing and the major challenges modern marketers need to face. Needless to say, the importance of the digital channel is constantly growing, highlighting the necessity for companies to implement an efficient
The rise of the digital age has turned PR on its head and caused the industry to rethink its tactics with regards to reaching out to journalists and influencers. Traditional agencies refute the claim that the press release is retiring, whilst others rely on the telephone to communicate newsworthy stories to the press. Then there
During the month of April we set up Dynamic Remarketing campaigns for a few of our ecommerce clients and so far we have seen excellent results, achieving a conversion rate of 8.33% for one of our retail customers, targeting “Shopping basket abandoners” (these are customers who initiated the purchase process but opted out somewhere along
Summer is almost upon us and it’s a busy time for all PR agencies. Here at MediaVision we are all to prepared for this time. So here is what we can expect working in PR agencies all over the world.
While summer is a busy period for some, it can be a slow season for many businesses. However, with people going away on vacation or simply taking time off, summer can be an excellent time to build on existing customer relationships and take advantage of a slower pace to execute some long awaited campaigns. Word
Product Listing Ads (or PLA) have been available on Google Adwords since 2012. Initially free of charge, these ads soon adapted the same CPC (cost-per-click) model as text ads and started showing up much more frequently on our computer screens. The old saying “an image is worth a thousand words” definitely applies to