SEO Strategy Archives - MediaVision

The Evolution of Hummingbird & RankBrain

Google RankBrain - Search Marketing Tips What You Need To Know About Semantic Search In October we learnt about Google’s latest development, RankBrain, an artificial intelligence system that uses pattern recognition to analyse complex (or ambiguous) search queries, and in turn, connects them to specific topics to deliver the most relevant search results to browsers. The advancement allows Google to serve users accurate

Google Will Rank Your Site Higher If It’s Mobile-Friendly

Posted by on Mar 2, 2015 | Tagged as: Tags: ,
featured image Starting late April 2015, Google will be giving ranking priority to sites that are mobile-friendly. As more and more people start using their mobiles to access the internet, it makes sense that Google would change their algorithm to better suit their users. The search engine will now help mobile-friendly sites, as well as apps, rank

Getting your Website Health in Check for 2015

Posted by on Feb 24, 2015 | Tagged as: Tags: , , , , ,
site-health-check-2015-feature-box   While 2014 may have ended either in a flurry of rushed deadlines or a slow, lethargic wind down, it’s a brand new year which means it’s time for a fresh start and an injection of new energy into your website. Ensuring that you check your website is looking healthy can make all the difference

10 Things Learnt About SEO in 2014 – (SlideShare)

Posted by on Dec 8, 2014 | Tagged as: Tags: ,
10-things-i-learnt-about-seo-in-2014 Anyone working in digital marketing today will agree: the only constant is change. This is especially true if you look at the way SEO and search has evolved over the last few years. Whether you’re taking your first steps to setting up a compliant site or already the owner of a high authority domain, it’s

High Rankings for High Fashion

Posted by on Sep 26, 2014 | Tagged as: Tags: , ,
480x320 SEO keyword strategy for fashion ecommerce Optimising a fashion ecommerce website is all about finding the right longtail keywords. This point is critical to ensure your meta data and your onsite descriptions are search engine- friendly, firstly to enable your website to appear in the search results, and secondly to encourage the users to click

Take the plunge – Switch to Google Tag Manager!

Posted by on Apr 23, 2014 | Tagged as: Tags: ,
tagmanager Recently, the thing that really hit home for me was that we could have our hands on so much more useful info from our websites if we simply made the effort and switched to Google Tag Manager. I’ve set up event firing in the past, labelled up checkout forms and submit buttons with arduous code

What is SEO – Should We Really Care?

Posted by on Mar 11, 2014 | Tagged as: Tags: , ,
literal-marketer-300x243 Whenever I get asked what I do, nine times out of ten I refrain from using the term ‘SEO’ (especially with pre-baby boomers). For the less digitally savvy, the acronym is obscure even when expanded into the term ‘search engine optimisation’ or explained as ‘to optimise sites for search engines’. For those familiar with the

DickiesStore – Social Media Case Study

Posted by on Jan 30, 2014 | Tagged as:
case_study An integrated approach to digital marketing In March of 2013 a significant transformation took place in the manner in which social media was being looked at by the team at DickiesStore. Up until this point there were a few postings on their Facebook page of the specials they were running on their products. There was