Saving Face: Don’t Make a $12 Billion Mistake

Posted by on Jul 2, 2014 | Tagged as: Tags:
suarez-bite When Brand Ambassadors Go Bad Oh Luis Suarez. We’re halfway through the World Cup, and I can safely say that the defining meme for the tournament is that of the striker’s cannibalistic tendencies. On the marketing side of things, however, sponsors are left to scramble for cover when their brand stars put a foot wrong…or
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Convert Your Customer Qualms into Sales – With the Help of Social Media

Posted by on May 13, 2014 | Tagged as: Tags: ,
Social-takes-the-complainer-to-its-audience Social media was initially created with the intention to provide a platform for individuals to freely and conveniently share information and ideas with each other, regardless of time and distance. As platforms such as Twitter, Facebook, Pinterest and Google+ gained popularity, businesses started recognizing the monetary potential of these platforms. Whether you have set up

Sharing the Love: MediaVision’s Top Tips For Great Client Relations

Posted by on Apr 10, 2014 | Tagged as: Tags: , ,
client-relations-tips It’s been a pretty cool couple of months here at the MediaVision office. Not only have we been shortlisted for a Marketing Week Engage Award in the digital category for our work with Aquascutum, but we’ve also reached recommended status with the Recommended Agency Register. This register is a list of agencies from a variety

The Bottle Battle: Can Coca-Cola Clean Up?

Posted by on May 10, 2013 | Tagged as: Tags: , , , ,
It’s safe to say the profession of marketing isn’t one that’s viewed with a great deal of trust – society tends to brand advertisers, particularly those who work for large multinationals, as smooth-talking, unscrupulous Don Draper types who would sell their own grandmas if it meant climbing another rung up the company ladder. In a

Google’s Advice for Admitting Reconsideration Requests for Flagged Websites

Posted by on Jan 11, 2013 | Tagged as: Tags: , ,
What did you get from Google this festive season? Their employees were given stunning phones and tablets, but did they give you anything? They did actually hand out some sound advice for those with flagged websites, and overactive SEO fingers; an education on how to effectively get your site out of the ‘no-go-zone’ and back

The basics of online reputation management

In its simplest explanation online reputation management or search engine reputation management (SERM) is knowing and managing what is being said about you or your business online. Many people think that keeping track of this is unimportant, but if you have ever seen an online video go viral then you will know how quickly news

Don’t forget your website!

Posted by on Mar 4, 2010 | Tagged as: Tags: , , ,
Years ago online activity was static and simple. People visited websites and then emailed the address at the bottom of the page for further interaction. How we use the internet now is very different and dynamic, with online interaction increasingly transferring to social network sites. In the era of social media businesses are constantly advised

Why you need outstanding personal branding

Posted by on Feb 1, 2010 | Tagged as: Tags: , , ,
Why do you need to know about online personal branding? Well, because Imogen Heap wore a Twitter dress to the Grammys last night, obviously. Heap’s outfit demonstrated once again that the internet and social media continue to penetrate popular culture and our lifestyles at a rapid rate. While most stars opted for designer couture on
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