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The ROI of Selfies: The Rise of The Micro-Celebrity

Posted by on Apr 11, 2014 | Tagged as: Tags: , ,
instafame-animated-gif Instagram has brought on the rise of the micro-celebrity. A new kind of celebrity landscape, where the subject of your fandom actually engages with you, which in turn creates more of a connection. It’s clearly prime sowing ground for profit. Lately the term micro-celebrity has been thrown around a lot in light of Sylvain Labs’
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Our Favourite Spam-tertainment

Posted by on Apr 4, 2014 | Tagged as: Tags: ,
chicken Blogs are undeniably an important part of a client’s online presence. However, along with the good exposure and brand growth that a blog brings, it also welcomes another guest: Spam. Indeed, that little comment button is a glowing invitation for any and all to share whatever is on their heart or mind.  Source: http://bit.ly/1j3zRcN This
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Top 6 Ways PR Agencies Ruin Blogger Relationships

Posted by on Mar 28, 2014 | Tagged as:
blogger-relationships Before I started working in a digital agency, back in the glory days of my blogging youth, I was quite sure of the fact that PR reps were either very lazy, or startlingly unaware of even the most basic levels of people skills. As they blundered around in the online environment of our current age,
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25 Years of the World Wide Web – and How It’s Changed Marketing Forever

Posted by on Mar 14, 2014 | Tagged as: Tags: , , , ,
web-25-year-anniversary Wednesday marked the unofficial birthday of the World Wide Web. Towards the end of the 80s, British computer scientist Sir Tim Berners-Lee proposed the idea of creating a digital network that would help scientists communicate more efficiently.  25 years on and the world has been changed forever. A letter in the post is long forgotten
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Good bye Privacy, Hello Online Hits

Posted by on Mar 7, 2014 | Tagged as: Tags: , , , , ,
Reality-TV-300x258 When George Orwell’s book “1984” was released, the concept of being watched continuously by the “Big Brother” entity was a new and frightening concept. Many people were anxious about a nuclear war at the time, and feared becoming just another cog in the society wheel. Being monitored in their every move without the freedom to
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Mystery Tweeters – Cheeky PR Executives Spill the Beans on Agency Elevator Talk

Posted by on Feb 28, 2014 | Tagged as: Tags: , , , ,
lauren-bans-tweet This week former GQ editor, Lauren Bans, revealed herself as media house Condé Nast’s mystery elevator tweeter. Lauren Bans posted the tweet above in a response to the New York Times story in which the author of a Goldman Sachs elevator’s anonymous Twitter account (@GSElevator), John Lefevre, also revealed himself. Ms Bans left GQ only a month
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Jelly May Have Already Lost Its Jiggle

Posted by on Feb 21, 2014 | Tagged as: Tags: , , , ,
jelly-meh Biz Stone, the co-founder of Twitter, launched his new Q&A app Jelly this January. There were haters but it’s hard to deny its potential. It seemed to be a refreshing and interesting take to something we had seen tried before, e.g. Aardvark. Some peg it as the lovechild of Quora and Instagram. Jelly looked like
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This Valentine’s Day, We Love You (Tube)

Posted by on Feb 14, 2014 | Tagged as: Tags: , ,
valentines-day Cupid’s busiest day has arrived! Love it or hate it – Valentine’s Day and all its goofiness is unavoidable. YouTube has you covered when it comes to entertainment on the day of ‘luuurv’… We’ve picked five of our favourite Valentine clips to get you smiling: 1.For the Ladies YouTube funny girl, LaToya Forever tells us
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