The Gamification of the Shopping Experience

Posted by on Mar 19, 2013 | Tagged as: Tags: , ,
According to gamification.org: “Gamification is the concept of applying game-design thinking to non-game applications to make them more fun and engaging.” It’s not just for computer geeks; the trend is spreading amongst brand marketers by capitilising on the reward and recognition systems from video games and applying them to everyday consumer behaviour. And it seems
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