Combining PR and SEO strategies – Good for Business or Absolute Necessity?

Combining-PR-and-SEO-strategies Just like almost every marketing method available, PR has had to evolve to a huge extent in order to remain valuable and effective in the digital age. Indeed, in the last decade, this rarely discussed aspect of a brand’s digital marketing efforts has proven itself to be a bigger contributor to a success than many

How Digital Marketing Helped Secure Record Earnings for the 2016 London Marathon

Digital Marketing and the London Marathon   Having raised £716 million for charity since launching 34 years ago, the London Marathon has become the largest annual fundraising event in the world and broken its own Guinness World Record eight times in a row. With effective marketing having played such a pivotal role in making the event such a widespread success, we

Google Shopping: Advanced Segmentation, Targeting and Optimisation

Posted by on Dec 11, 2015 | Tagged as: Tags: , ,
Google Shopping, Advanced Segmentation, Targeting and Optimisation Segmentation is key for the success of any digital marketing strategy. It allows us to easily target and optimise the multiple items within a Shopping Feed that deliver the best results by re-allocating our investment to maximise ROI. At MediaVision, we combine the power of Search, Display and Social to maximise exposure for our client’s

How To Start A Podcast To Boost Your Content Marketing Strategy

Posted by on Nov 25, 2015 | Tagged as: Tags: , ,
how-to-make-a-podcast Podcasting has been around for several years, but its popularity has begun to grow at an incredible rate as many realise there’s still a gap in the market for great podcasts to flourish. Although tough, there are a large number of direct and indirect benefits to podcasting that we’ll cover in this blog. Podcasts have the

Festival of Marketing 2015: A Round Up

Posted by on Nov 13, 2015 | Tagged as: Tags: , , , , ,
Festival of Marketing We just arrived back from the Festival of Marketing, an annual two-day marketing event hosted by Centaur Media. Held at the Tobacco Dock in London this year, the occasion brings over 3000 representative and respected industry leaders together; from marketers, digital experts and agencies, to creatives, B2B organisations and academic scholars. This year our CEO,

Marketing Tricks of Terror

Posted by on Oct 31, 2015 | Tagged as:
Happy Halloween Frighten Your Fans with 13 Creepy Content Marketing Tactics Digital marketing requires marketers to be savvy and will keep customers riding on the edge of their seats ready to pounce on the latest opportunities that surface. The phrases ‘news-jacking’ and ‘trend-jacking’ may seem familiar, but let’s consider holiday jacking. Many holidays may be completely unrelated

Integrated Marketing – 5 Specialists Share Their Insights

Digital Marketing Insights How do other agencies approach integrated marketing, SEO, web development and conversion rate optimisation? We asked these UK digital specialists to tell us:   Why is Search Phrase Analysis data important when planning the information architecture of a site? Supermarkets use data to plan their store layout so that it reflects shopper needs and behaviours

Luigi is the Best Mario Brother and Other Learnings from Rand Fishkin

The anticipated appearance of Rand Fishkin at Heavy Chef, a Cape Town based event of learning and sharing for digital marketers, did not disappoint. In true tech geek style, the Moz founder used astrophysics to illustrate the dilemma that marketers and startup companies face. In the same way that the odds of Earth being the