Combining PR and SEO strategies – Good for Business or Absolute Necessity?

Combining-PR-and-SEO-strategies Just like almost every marketing method available, PR has had to evolve to a huge extent in order to remain valuable and effective in the digital age. Indeed, in the last decade, this rarely discussed aspect of a brand’s digital marketing efforts has proven itself to be a bigger contributor to a success than many

PR-Press Relations: A Changing Dynamic

thumb   This year marks my third working within the PR Industry, and even though it seems like a short amount of time, I’ve experienced more than a few changes to the relationships between PR and the media…     Then Having started my PR career in-house, I was somewhat eased into my first-ever relationships with the press. Back then,

Traditional vs Digital PR – A Converts Opinion

Posted by on Apr 8, 2016 | Tagged as: Tags: , , ,
tradition-vs-digital-PR Looking back to just 16 years ago, PR agencies hardly existed, much less the distinction between traditional and digital PR. The digital world was just a futuristic concept – something we were looking forward to getting to know. As time went on, some agencies embraced the new digital world. These agencies are now fully fledged digital agencies, leaving

How To Make Service Clients Newsworthy

Posted by on Feb 18, 2016 | Tagged as: Tags:
shutterstock_316174406 If your business offers a service as opposed to a product, it can seem like implementing digital PR into your strategy is impossible. Deciding what to attempt to sell in to the press can be difficult. For example, while fashion brands have plentiful products that can be used to sell in to the press, your business probably won’t. However, Digital PR

The Benefits of Hiring a Digital Agency

Posted by on Feb 11, 2016 | Tagged as: Tags: , ,
SEO and PR Header - MediaVision As someone who has worked as an in-house PR Executive, an Account Executive at a traditional PR agency and now as a Digital PR Executive, (without being biased) I can tell you how vital Digital PR is and why it is essential for brands, even if they already have an in-house PR/ external agency. Like

A Survival Guide for Digital PR Interns

Posted by on Nov 17, 2015 | Tagged as:
shutterstock_257903960 You’ve finished your degree. In other words, you’re mourning the loss of your student discount, interest free loan, mid-week lie ins and probably the saddest one of them all – the free cheeseburger you used to get with every McDonalds meal. It’s not all doom and gloom from here though. If you follow your interests

The New Digital PR that PR’s are Ignoring

Posted by on Nov 12, 2015 | Tagged as: Tags: , ,
MV CAROUSEL IMAGE TEMPLATE What are the benefits of online coverage versus print and how does that affect PR today? Traditionally, the role of a PR is to increase brand awareness by getting placed in publications that reach the desired demographic for a brand. So what’s the new PR? Digital, of course. Brand awareness is still the idea, but we take it

Digital PR: 7 Do’s & Don’ts When Pitching To Bloggers

Posted by on Oct 30, 2015 | Tagged as: Tags: , , , , , , , ,
How to outreach to bloggers All great PR’s know that the influence of a blogger has the potential to be far greater than any form of paid advertising in the new digital age. Bloggers slowly build a strong audience as they share their daily thoughts and opinions. Working with bloggers can be a great way to get your client’s brand
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