Exclusive Report: Meet the Top Ranking Fashion Brands on Google

Posted by on Aug 22, 2016 | Tagged as: Tags: , , , ,
  We set out to discover which fashion retailers are leading the way in today’s highly competitive online shopping environment.   Rising to the top of Google’s organic search results pages is no simple feat, yet online visibility is critical to a brand’s success. In fact, it’s estimated that every 1% increase in non-brand rankings results

Brexit: Fear and Loathing in Digital Marketing

Posted by on Jul 27, 2016 | Tagged as: Tags: ,
Brexit Impact on Digital Marketing   Amidst the turbulence in the months leading up to Brexit, there was huge uncertainty among digital marketers, with many concerned with how a British exit might impact their agencies, access to talent and consumer data, and even how they perform their jobs. On June 23, 52% of Britons voted to leave the European Union. When the

Combining PR and SEO strategies – Good for Business or Absolute Necessity?

Combining-PR-and-SEO-strategies Just like almost every marketing method available, PR has had to evolve to a huge extent in order to remain valuable and effective in the digital age. Indeed, in the last decade, this rarely discussed aspect of a brand’s digital marketing efforts has proven itself to be a bigger contributor to a success than many

The Importance of Brand Building in the Digital Age

Posted by on Jun 20, 2016 | Tagged as: Tags: , , ,
Importance-of-Building-a-Brand-Online *Please note: this post has been updated to include new and relevant information. First published in 2015.   As someone who never started out as a traditional marketer, but approached the industry from the digital side with SEO, I can definitely say that my biggest learning curve has been understanding the true concept and value of the

Then and Now: The Evolution and Growth of Digital Marketing

Posted by on Jun 17, 2016 | Tagged as: Tags: , ,
Featured Image *Please note: this post has been updated to include new and relevant information. First published in 2014. After more than 10 years in the industry we’ve seen the growth of digital marketing first-hand and there’s really only one thing we can say for certain: if you don’t keep up you’ll get left behind.    Digital Evolution: A Quick

Kick-start your Digital Marketing Career

digital marketing career   A digital marketing career is part of the very exciting and fast-evolving digital industry, with an excellent outlook for both job prospects and job growth. With technology being one of the single biggest influences on society, it makes sense that a field which relies on it would have unprecedented potential. Being a “digital marketer”,

How Digital Marketing Helped Secure Record Earnings for the 2016 London Marathon

Digital Marketing and the London Marathon   Having raised £716 million for charity since launching 34 years ago, the London Marathon has become the largest annual fundraising event in the world and broken its own Guinness World Record eight times in a row. With effective marketing having played such a pivotal role in making the event such a widespread success, we

Insider Insights – How Marketers & Brands Really Choose a Digital Agency

How Marketers Choose a Digital Agency There’s no shortage of digital agencies, so what sets one apart from the other? Whether swanky offices, multiple awards or a great portfolio, we wanted to find out what influences the decision when choosing one to hire. Here’s what 5 media and marketing specialists told us. Meet the experts:  Tanya Hemphill Independent digital marketing consultant, lecturer,