It’s with a weary heart that the marketing world says goodbye to leading industry figure David Abbott, who passed on Saturday 17 May at the age of 75. Abbott, a legendary copywriter whose name has become synonymous with advertising, was trained directly by the two most famous admen of all time: David Ogilvy and Bill
Since joining MediaVision as a copywriter in 2010, I’ve been lucky enough to work with a talented team with a passion for what they do. My time here has also changed the way I think about writing, and about writers, for good. It’s a commonly held belief that successful copywriters are perfectionists with a dedication
As a recent initiate into the world of SEO and digital marketing, one thing I have found troubling is the tendency of many in the industry to sacrifice quality for quantity, particularly when it comes to content and search phrases. Anchors Away There is a great need for a more organic incorporation of anchor text
Having recently implemented Google’s Authorship Program on our own blog, it was quite a thrill seeing my fellow colleagues’ faces (all stud-muffins) next to their blog posts in search results. 90% of tech bloggers don’t use it, why should I? Stats that were released at the end of September show that only 9% of tech
As Google matures even further via sophisticated updates to the algorithm and all the anarchy that causes, so too does it put itself in a better position to get what it wants. What Google wants to do now is curtail duplicate content; it has the means and the desire to do so. There are many
The ‘death’ of traditional content writing has already come and gone if the pundits that warned blogs would spell doom are to be believed, but they failed to realise that there is already a great force that is influencing how we write on the internet; Google search. Search engine optimisation is finally gaining recognition as
Just as our speaking voice is unique to each of us and our tone varies depending on our situation, so brand voice is unique to the brand and must reinforce it. Search marketing specialists explain brand voice as putting the company’s personality and positioning into a writing style, and are consistent but adaptable. It is
Being a copywriter isn’t always as easy as people make it out to be. “But you just sit there and write, it can’t be that hard”, which is fine until your mind goes blank. Writer’s block anyone? And as the deadline for the content writing looms closer, the mind gets emptier – if that’s possible.