So you’ve spent days cultivating a creative campaign to make your brand stand out over the silly season and to direct potential customers to your site, but have you given much thought to what they will do once they land on your site, how your e-commerce platform will perform with such an influx of visitors,
I work with quite a few ecommerce clients, and doing my research and constant development in Google Analytics I came across this section called “Enhanced Ecommerce”. Google Analytics seems to constantly up the ante and this new upgrade should be taken notice of and implemented on your online retailer’s site. Implementation should not be a
There is so much talk and hype about attribution modelling with combined digital channels. The channel pipes are getting more and more complex (before we even look at offline) – it’s become so important from a strategic point of view to understand each channel and what it delivers in an overall marketing mix. Budgets need
In this exciting digital age, everything is measurable, from consumer behaviour to advertising performance. Transparency is paramount, and as advertising spend increases, so comes an unprecedented expectation of accountability and proving ROI. Unfortunately, there is no one “path to purchase”. Consumers are exposed to numerous brand touch points in a variety of orders. It gets
In the world of digital marketing, it’s easy to become complacent and place content on our social sites or blogs simply for the sake of crossing a task off our ever-growing to-do list or creating ‘content for content’s sake’. However, this simply isn’t good enough. If you want to maximise results for your client and
The day we have been dreading has arrived. `It was inevitable’ many would say, but now that it’s done, we need to work out “where do we go from here?” Google announced earlier this week that they have ‘secured’ all searches leading to organic search query referrer data to go Considering that 70% of search
Not the most exciting or sexy topic but pertinent nevertheless, so bear with me and I’ll make it worth your while at the end… We are all aware that the integration of digital marketing channels is critical to the success of holistic marketing campaigns – but the question is how do we measure it effectively?
Most paid search marketers use, or should be using, remarketing within their Adwords accounts. Remarketing is generally regarded as an Adwords function, and does not play as big a role in Analytics. While this may be partly true, Analytics does offers some advantages, options and insights that Adwords cannot with regards to remarketing. If you