Having raised £716 million for charity since launching 34 years ago, the London Marathon has become the largest annual fundraising event in the world and broken its own Guinness World Record eight times in a row. With effective marketing having played such a pivotal role in making the event such a widespread success, we
If you made it through the long-winded title of this article, then you probably already understand what we’re talking about, but for the benefit of those who don’t, let’s briefly define the two key terms: Ad Avoidance: A behaviour characterised by an unbridled hatred for advertising, resulting in sometimes extreme actions intended to circumvent,
It’s that time of year again! Bring out the mulled wine, mice pies, tinsel and the turkey. Sit down and relax in front of the fire and watch the yearlong anticipated Christmas advert battle. Who’s going to win? John Lewis with their Man on the Moon advert? Sainsbury’s with Mog’s Christmas Calamity? Lidl? Aldi? Cadbury’s?
Frighten Your Fans with 13 Creepy Content Marketing Tactics Digital marketing requires marketers to be savvy and will keep customers riding on the edge of their seats ready to pounce on the latest opportunities that surface. The phrases ‘news-jacking’ and ‘trend-jacking’ may seem familiar, but let’s consider holiday jacking. Many holidays may be completely unrelated
The countdown to Christmas has begun – John Lewis has unveiled its 2014 advert! The much awaited commercial was launched on social media earlier today, it is currently trending on Twitter and has racked up 376 236 views on YouTube in just over 6 hours. “Monty’s Christmas” tells the story of two best friends –
When you appoint an agency, you want the best from them. You want them to deliver what they have promised and more importantly, you want your work load to be lightened. A great agency should be a support system for you and should push the brand’s boundaries. Sometimes it’s hard to get that balance between
With the Super Bowl and the Grammy’s recently having come and gone, it’s advert central the globe over. As brands duke it out for the prestige of having the most memorable ads, we take a look at the great, the good and the gay adverts from the Sochi Winter Olympics 2014. THE GREAT America might
The Super Bowl is the most expensive time slot for advertising, because it is one of the highest viewed events internationally, and this holds true despite the fact that American football is a predominantly US played sport. Brands that make it onto the Super Bowl have the attention of the whole world. Media agencies have