Our Approach to Content
Back when we decided to launch an integrated content marketing campaign for Instant we’d already delivered exceptional growth after working with the brand for four years, so when we set out to boost global SEO growth and deliver outstanding link acquisition through Content Marketing and Digital PR, we certainly had our work cut out for us.
With our eye on a few key audiences, we set out to create content that would enable us to target entrepreneur and business titles as well as international lifestyle blogs. In order to be featured in the titles we wanted, we knew a huge challenge would be sourcing statistically relevant and proprietary data to build our stories around. Our solution? We wrote custom software that was able to import and analyse the immense Companies House data set, enabling us to uncover business trends and developments across the UK.
Digital PR and SEO worked closely with the content team to create award-winning pieces:
UK’s Most Entrepreneurial City: A comparison of startup volume against population data to determine which cities are the most entrepreneurial.
London’s Startup Scene: An analysis of the startup scene in London, where we discovered a 40% increase in startups year on year.