Bounce rate: a measurement in Google Analytic’s that indicates the number of your visitors who jump away from your website after they arrive at a page, without going to another page. Definitely one of the most useful metrics webmasters or marketers have in their arsenal. One can merely glance at the bounce rate of a page or an average over a section of pages, to derive some idea of how the page is performing.
The post that is linked to as a reference by the official Google Analytics blog as an adequate explanation is called Bounce rate: sexiest web metric ever? I hope that`s it`s referenced because it is an accurate interpretation of bounce rate, rather than because it`s what Google want us to hear.
If you have a landing page that`s purpose is to convert someone doing pre-purchase research into a bonafide customer, then a high bounce rate would suggest that page is not doing such a fantastic job. But there is definitely more to the picture than can be seen from one focal point, as different situations call for different results.
A Webmasterworld forum administrator called Receptional Andy lists his interpretation of how bounce rate scenarios differ according to the various purposes a page might fulfil. His intention is really to make the point that a high bounce rate is not always a bad thing that should send you into a frenzy of revising your copy and reorganising your site architecture.
These are but some of the cases where bounce rate is involved. There are too many unique applications to list them all, but one thing is for sure, bounce rate is a long running statistic used by many in web analytics to help reduce the strain of getting goggle-eyed and exhausted when reading your traffic and deciding what actions you wish to take in your webmastering endeavours.
I welcome any people who have had unique purposes for web pages, which have called for a more customised interpretation of bounce rate to make use of our commenting facility. I`ll link to the best ones from my post 😉