Summer Loving: How to Market Your Brand This Season

Posted by on Apr 17, 2014 | Tagged as:
Word of Mouth

While summer is a busy period for some, it can be a slow season for many businesses. However, with people going away on vacation or simply taking time off, summer can be an excellent time to build on existing customer relationships and take advantage of a slower pace to execute some long awaited campaigns.

Word of Mouth Marketing

When people get superior information from those they trust, they make informed decisions, and thereby feel empowered.  It is important to drive conversations and help clients become the most recommended and chosen brands in their category.


The World’s Coolest Offices

Posted by on Apr 17, 2014 | Tagged as: Tags: , , , ,
Google office

Most of us that work a 9-5 job are stuck in clinical, fluorescent-lit cubicles throughout the day and feel lucky if our office has a snack shop of sorts. Those who find themselves in companies on the forefront of innovation, such as internet god, Google, have a much different picture to describe.

According to Fast Company, “Google employees of the world are zooming around on scooters, slipping down tube slides, playing on their indoor putting greens, and gloating about the awesomeness of their offices.” That is, if these spaces can even be considered to be offices!

As one Google spokesperson told


As Google Gives, They Take Away: ‘Not provided’ Matched Paid Search Term Data

Posted by on Apr 16, 2014 | Tagged as: Tags: , ,

Following up on their ‘not provided’ keyword data restriction for organic search, Google have now proposed the same for paid search keyword data. In this blog I’ll discuss the reason, cause and effects of this on PPC best practices.

Source: Google Ads Developer Blog

“We’ve long worked to keep your searches on Google secure. We provided SSL encryption for signed-in searches in 2011 and have rolled that out to searches from the omnibox in the Chrome browser. Today, we are extending our efforts to keep search secure by removing the query from the referer on ad clicks originating from SSL


The ROI of Selfies: The Rise of The Micro-Celebrity

Posted by on Apr 11, 2014 | Tagged as: Tags: , ,

Instagram has brought on the rise of the micro-celebrity. A new kind of celebrity landscape, where the subject of your fandom actually engages with you, which in turn creates more of a connection. It’s clearly prime sowing ground for profit.

Lately the term micro-celebrity has been thrown around a lot in light of Sylvain Labs’ documentary, ‘Instafame’, in which she follows the life of New York based teen who has 81 000 followers on Instagram at the time of production. His fan base was entirely built on people’s appreciations of his selfies.

shawn megira, instagram, micro-celebrity