Integrated Reporting & Storytelling
Not the most exciting or sexy topic but pertinent nevertheless, so bear with me and I’ll make it worth your while at the end…
We are all aware that the integration of digital marketing channels is critical to the success of holistic marketing campaigns – but the question is how do we measure it effectively? This is especially important when these campaigns run online and offline. The big dogs (CFOs) want to see ROI; they want you to prove that your marketing strategies are running efficiently, they want to see data and the cold hard facts. The rest of
Weekly Round Up – Search, Digital Marketing & Industry News – 17 May 2013
Check out this weeks’ (13 – 17 May, 2013) round-up of informative and valuable resources we’ve found on Search, Social & integrated digital marketing.
What have you been reading? Please let us know of the great pieces you have found this week in the comments.
Do the publishing houses have to drop offline to embrace digital?
In the last month, I have sat at my desk reading my beloved daily roundup from DIARY Directory, shocked that yet another big title has faced a closure of printing. In the space of three weeks, three magazines have fallen victim to a diminishing offline audience.
As a PR, this understandably
Weekly Round Up – Search, Digital Marketing & Industry News – 10 May 2013
Check out this weeks’ (06 – 10 May, 2013) round-up of informative and valuable resources we’ve found on Search, Social & integrated digital marketing.
What have you been reading? Please let us know of the great pieces you have found this week in the comments.




