5 Things Twitter Taught Us About The Commonwealth Games

Posted by on Jul 29, 2014 | Tagged as: Tags: , , , ,

The amount of times I’ve said to my Mum, “Yes Ma, I saw it on Twitter…” can’t actually be quantified. Twitter is more than a place for the globe to park their opinions, it can also be used to inform, update and educate those who follow trends.

Last week saw the launch of the Glasgow 2014 Commonwealth Games. As citizens of the globe tuned in to watch the opening ceremony, Twitter was alight with tweets from Jamaica to South Africa. After the launch we had already learnt so much from Twitter about the Commonwealth Games. Here are 5 Tweets that taught

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Tweet, Like, Shop

Posted by on Jul 23, 2014 | Tagged as: Tags: , , , ,

It’s no secret that social media is a must for marketing your brand. Yet as much as it is about building relationships with fans and customers, at the end of the day you want to see it benefit your business. Yes, I’m talking growth and profit increase.

Customers making purchases on social platforms is the obvious solution. Here’s the good news for businesses: social media giants Facebook and Twitter are on board, both having announced advancements for ecommerce last week.

bus station texter

Image Source: http://bit.ly/1wUvllc

Facebook’s ‘Buy’ Button

As of last week Thursday, Facebook

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Chat Wars: Twitter Takes on WhatsApp

Posted by on Jul 22, 2014 | Tagged as: Tags: , , ,

Twitter shifts into the market of mobile chat with their latest upgrade.

twitter app

Twitter is stepping up the competition with WhatsApp as it starts to improve its direct messaging tool to work as a chat application. This comes after the ever-popular WhatsApp was bought by Facebook earlier this year. As the social network ups the ante on their platform in an effort to attract more users, we’ll see if their attempt to break into an already saturated market will pay off.

With a 140 character limit, Twitter’s DMs have had limited appeal to people

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Simple Social Mobile Marketing for Summer

Posted by on Jul 18, 2014 | Tagged as: Tags: , ,
social mobile marketing

The summer holidays are finally here, the weather is heating up and the general public are leaving the safety of their offices, ditching their laptops at home, and venturing outside into the sunshine. But what does this mean for brands who have built their marketing around an integrated digital strategy? Luckily for digital natives, the truth is, even the most dedicated tanner will take a break between their Mimosas to have a sneaky check of their Twitter feed on their phone.  Keeping this in mind, summer may be the perfect time to embrace mobile and take a more social

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