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    Paola Cardoso-Fraser

    Digital Executive

Integrated Reporting & Storytelling

Posted by on May 17, 2013 | Tagged as: Tags: , ,

Not the most exciting or sexy topic but pertinent nevertheless, so bear with me and I’ll make it worth your while at the end… :)

We are all aware that the integration of digital marketing channels is critical to the success of holistic marketing campaigns – but the question is how do we measure it effectively? This is especially important when these campaigns run online and offline. The big dogs (CFOs) want to see ROI; they want you to prove that your marketing strategies are running efficiently, they want to see data and the cold hard facts. The rest of

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Weekly Round Up – Search, Digital Marketing & Industry News – 17 May 2013

Posted by on May 17, 2013 | Tagged as:

Check out this weeks’ (13 – 17 May, 2013) round-up of informative and valuable resources we’ve found on Search, Social & integrated digital marketing.

What have you been reading? Please let us know of the great pieces you have found this week in the comments.

 

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Do the publishing houses have to drop offline to embrace digital?

Posted by on May 16, 2013 | Tagged as:

In the last month, I have sat at my desk reading my beloved daily roundup from DIARY Directory, shocked that yet another big title has faced a closure of printing. In the space of three weeks, three magazines have fallen victim to a diminishing offline audience.

As a PR, this understandably

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Weekly Round Up – Search, Digital Marketing & Industry News – 10 May 2013

Posted by on May 13, 2013 | Tagged as: Tags: , ,

Check out this weeks’ (06 – 10 May, 2013) round-up of informative and valuable resources we’ve found on Search, Social & integrated digital marketing.

What have you been reading? Please let us know of the great pieces you have found this week in the comments.

 

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