Social Influencers: Where Marketers and Brands Fail

In any social grouping, whether at the highest level of politics or on the school playground, there are influentials, those people who have the ability to influence the thoughts, behaviour and actions of those around them. Influencers have been used by marketers for some time, mostly in the form of celebrity endorsements or brand advocates. However, now that social media dominates more traditional forms of mass media, the influencers, as well as the ways we communicate with them, have changed. There are thousands of articles

Marks & Spencer Versus Interflora Ruling Compromises AdWords Trademark Policy

The case of Interflora, Inc. and Interflora British Unit versus Marks & Spencer, which has been ongoing since 2008, has come to a controversial close today. Fanning flames under the belief that Google’s trademark policy for AdWords is about to be revised, the High Court of England and Wales ruled in favour of Interflora’s trademark infringement claim against Marks & Spencer.

In a long-running lawsuit that first surfaced when Interflora initiated proceedings against Marks & Spencer for their use of the “Interflora” trademark on Google, jaws are cued to

Identifying your Target Audience – An integrated Marketing Team Effort!

As you may or may not know, MediaVision has undergone a complete re-brand in recent months in order to be able to adapt to the shift in our approach to digital marketing. One of our key goals is that we aim to become a valuable extension to our client’s marketing teams, as opposed to just being an agency hired to get on with the online side of the marketing while the client’s internal marketing team do their job separately.

Something we’ve learnt:

One important lesson that we’ve fast come to learn

Integrated Reporting & Storytelling

Not the most exciting or sexy topic but pertinent nevertheless, so bear with me and I’ll make it worth your while at the end…

We are all aware that the integration of digital marketing channels is critical to the success of holistic marketing campaigns – but the question is how do we measure it effectively? This is especially important when these campaigns run online and offline. The big dogs (CFOs) want to see ROI; they want you to prove that your marketing strategies are running efficiently, they want to see data and the cold hard facts. The rest of