Google has just released major changes to their AdWords platform that is set to heavily influence the way video advertising is purchased in the future. Just as Google has done with targeted online advertising through Google AdWords in the past, so they are set to do with video advertising from here on. Much like the
Version Five of Google Analytics imposes some interesting new changes to a system which many came to enjoy using in order to track their online campaigns. The updated look and feel has also altered the reporting in a few ways, some drastic, and some for the better. Google is attempting to layer a Chrome-like look
Speakers: David Sottimano – Distilled John Straw – Linkdex David Sottimano – Distilled We are all faced by the typical CEO’s question:– why are we not number 1? As experts we can give a technical answer. But we actually need a clear answer, not just stats. They need something to work off, an
When it comes to measuring effectiveness of a particular online marketing strategy, campaign or experimental implementation that you’re trying out on your website, it’s imperative that you are able to implement effective performance management in order to track exactly which tactics are doing what as far as your site’s performance goes. We’ve all been to
Google analytics implemented their annotations feature at the beginning of this year, and so far most of the feedback on the tool is extremely positive as it is a genuinely useful but simple tool. The problem is, however, that many people using Google Analytics simply don’t use annotations correctly. I tried have tried a few
As an online professional who browses the web day in and day out, I’m not a massive fan of completing pop-up surveys. However; but if I’m approached in a non-evasive way such is the case with 4Q survey software, I tend to not mind doing it for certain websites. I recently managed to get one
Recent research has indicated that companies are cutting down on the amount of money spent on web analytics software, but are increasing their budgets for skilled analysts to take care of their analytics requirements. This article takes a look at the statistics and what these reveal to us.
Many people believe that Google Analytics’ site overlay tool is as good as it gets when it comes to tracking clicks that visitors make on a website or specific page. This is definitely not the case though. Analytics’ site overlay is a great tool, but there are other options out there that offer better and more accurate data. This article takes a look at some of the pros and cons of click tracking software.