The How-To Google Analytics: Enhanced Ecommerce Upgrade

Posted by on Aug 12, 2014 | Tagged as: Tags: ,
I work with quite a few ecommerce clients, and doing my research and constant development in Google Analytics I came across this section called “Enhanced Ecommerce”. Google Analytics seems to constantly up the ante and this new upgrade should be taken notice of and implemented on your online retailer’s site. Implementation should not be a
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Google Analytics and Attribution Modelling Guide

There is so much talk and hype about attribution modelling with combined digital channels. The channel pipes are getting more and more complex (before we even look at offline) – it’s become so important from a strategic point of view to understand each channel and what it delivers in an overall marketing mix. Budgets need
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A PATH TO PURCHASE: MODELLING THE MARKETING MIX

Posted by on Feb 13, 2014 | Tagged as: Tags: , ,
In this exciting digital age, everything is measurable, from consumer behaviour to advertising performance. Transparency is paramount, and as advertising spend increases, so comes an unprecedented expectation of accountability and proving ROI. Unfortunately, there is no one “path to purchase”. Consumers are exposed to numerous brand touch points in a variety of orders.  It gets
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Not Provided 100% Of All Organic Search Queries – Now what?

Posted by on Sep 27, 2013 | Tagged as: Tags: , , , ,
OH-NO-300x300 The day we have been dreading has arrived. `It was inevitable’ many would say, but now that it’s done, we need to work out “where do we go from here?” Google announced earlier this week that they have ‘secured’ all searches leading to organic search query referrer data to go Considering that 70% of search
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Integrated Reporting & Storytelling

Posted by on May 17, 2013 | Tagged as: Tags: , ,
Not the most exciting or sexy topic but pertinent nevertheless, so bear with me and I’ll make it worth your while at the end… We are all aware that the integration of digital marketing channels is critical to the success of holistic marketing campaigns – but the question is how do we measure it effectively?
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Using Analytics for Remarketing

Posted by on Aug 2, 2012 | Tagged as: Tags: , , , ,
Most paid search marketers use, or should be using, remarketing within their Adwords accounts. Remarketing is generally regarded as an Adwords function, and does not play as big a role in Analytics. While this may be partly true, Analytics does offers some advantages, options and insights that Adwords cannot with regards to remarketing. If you
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Google Treats App Aficionados to Mobile Analytics

Posted by on Jul 3, 2012 | Tagged as: Tags: , , ,
In a recent Analytics boom, Google has just introduced a mobile app that provides on-the-go Analytics. On top of this, Mobile App Analytics provides developers with the opportunity to gauge how well their precious applications are performing. Stay with us as we iron out these two new features.
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Social Reports Get Backlinks Tracking from Google Analytics

Building on the new service offering of Social Reports for Google Analytics users, Google is now offering backlinks tracking in order for social media professionals to gauge and track success to analyse the success of campaigns. Back in March, Google rolled out the social report offering so that Webmasters could track where their social media
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