There is so much talk and hype about attribution modelling with combined digital channels. The channel pipes are getting more and more complex (before we even look at offline) – it’s become so important from a strategic point of view to understand each channel and what it delivers in an overall marketing mix. Budgets need
In this exciting digital age, everything is measurable, from consumer behaviour to advertising performance. Transparency is paramount, and as advertising spend increases, so comes an unprecedented expectation of accountability and proving ROI. Unfortunately, there is no one “path to purchase”. Consumers are exposed to numerous brand touch points in a variety of orders. It gets
The day we have been dreading has arrived. `It was inevitable’ many would say, but now that it’s done, we need to work out “where do we go from here?” Google announced earlier this week that they have ‘secured’ all searches leading to organic search query referrer data to go Considering that 70% of search
Not the most exciting or sexy topic but pertinent nevertheless, so bear with me and I’ll make it worth your while at the end… We are all aware that the integration of digital marketing channels is critical to the success of holistic marketing campaigns – but the question is how do we measure it effectively?
Most paid search marketers use, or should be using, remarketing within their Adwords accounts. Remarketing is generally regarded as an Adwords function, and does not play as big a role in Analytics. While this may be partly true, Analytics does offers some advantages, options and insights that Adwords cannot with regards to remarketing. If you
In a recent Analytics boom, Google has just introduced a mobile app that provides on-the-go Analytics. On top of this, Mobile App Analytics provides developers with the opportunity to gauge how well their precious applications are performing. Stay with us as we iron out these two new features.
Building on the new service offering of Social Reports for Google Analytics users, Google is now offering backlinks tracking in order for social media professionals to gauge and track success to analyse the success of campaigns. Back in March, Google rolled out the social report offering so that Webmasters could track where their social media
Google has just released major changes to their AdWords platform that is set to heavily influence the way video advertising is purchased in the future. Just as Google has done with targeted online advertising through Google AdWords in the past, so they are set to do with video advertising from here on. Much like the